You may or may not know, but recently Ollie and I had a placement at Dare, “Campaign Digital Agency of the Decade” don’t you know.
I can’t speak highly enough of the people at Dare, everybody was friendly and welcoming and all the rest of it but the most important thing was we really felt they wanted to help us and go above and beyond, which we really appreciated.
Our first day included nervously introducing ourselves to every person on the creative floor…individually! Sweaty palms to say the least; it was our first placement after all. After the awkward hello’s, we were briefed and immediately began scribbling down ideas. Throughout the 2 weeks, we worked on 3 briefs and even had some work approved by the client so we should see our very first ad out soon.
We took all the advice of our lecturers. We were first in, last out and worked extremely hard. It was tough to get up to pace but by the end of the placement we felt we could handle it and do this for a career.
Now the reason for this post is mostly to let our fellow Lincoln graduates know the wonders of digital. I’m a big traditional advertising fan, there’s nothing I love more than a great poster campaign but whether you like it or not, times are changing and as we’re the next generation coming through we need to be thinking digitally. That doesn’t mean a fancy banner ad, or a fun iPhone app, it means a great idea executed digitally. It’s exactly the same as above the line advertising, an insight, a strategy, an idea, all these things are needed. If anything, we found digital to be more fun. Endless possibilities and the thing I found the most intriguing was that with a good digital campaign, you can reach your target audience and get them to really engage with the brand you’re advertising rather than switching the channel or turning the page.
We’re happy to say we’ve been asked to go back to Dare once the ECD has time to see our book and hopefully we can learn even more and get some more ads out.
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