tag:blogger.com,1999:blog-35990028024233273412024-03-13T05:29:06.580-07:00Pete & Ollie's BlogPete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-3599002802423327341.post-64244797315898213352010-10-06T09:09:00.000-07:002010-10-06T09:14:40.397-07:00Our second, and hopefully last, placement<span style="font-size:85%;"><br /><br /></span><span style="font-size:85%;"><a style="font-family: times new roman;" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjDiHWJpSHE9GP78Dx9cid41Xn4t5aovneXFkjR2276oAGGkexkbkmDWGTKimcVJwOTwC99EiTbnoGlNxkkN6l6rP3m-weiDpqc_UXhEejfvy4Dqi-QvBo_hE06hSCsK_HjDLsnNJJppw/s1600/AIS_TERTIARY_LOGO_circle_RGB_POS.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjDiHWJpSHE9GP78Dx9cid41Xn4t5aovneXFkjR2276oAGGkexkbkmDWGTKimcVJwOTwC99EiTbnoGlNxkkN6l6rP3m-weiDpqc_UXhEejfvy4Dqi-QvBo_hE06hSCsK_HjDLsnNJJppw/s320/AIS_TERTIARY_LOGO_circle_RGB_POS.jpg" alt="" id="BLOGGER_PHOTO_ID_5524966403277810562" border="0" /></a></span><br /><span style="font-size:85%;"><br /><br /></span><style>@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Se</style><span style=";font-family:times new roman;font-size:100%;" >So an absence of posts can only mean one thing, we’ve been busy beyond imagination; which is a good thing. We’re on placement once again, and have been since August 23</span><span style="font-size:100%;"><sup style="font-family: times new roman;">rd</sup></span><span style=";font-family:times new roman;font-size:100%;" >, at Archibald Ingall Stretton. Even better news is that they’ve asked us to stay a little longer, initially ‘til mid-November.</span> <p class="MsoNormal" style="font-family:times new roman;"> </p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:85%;"><br /></span></p><p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:85%;">The story of how we’ve ended up at AIS is pretty strange. Whilst in our 3<sup>rd</sup> year, I was heavily procrastinating on Facebook and Twitter, don’t know if you’ve heard of them? I came across a competition AIS were running through Twitter; their 1000<sup>th</sup> follower would receive an hour with Steve Stretton and Matt Morley-Brown, Creative Partner and Creative Director respectively. Well the winner turned out to be Ollie so we went and met both Steve and Matt and hit it off instantly. We stayed in contact with them and after we’d finished at Dare we thought we’d go back to AIS and see if we could get a placement there. The rest, as they say, is history. </span></p> <p class="MsoNormal" style="font-family:times new roman;"> </p> <p face="times new roman" class="MsoNormal"><span style="font-size:85%;"><br /></span></p><p face="times new roman" class="MsoNormal"><span style="font-size:85%;">I must say, we love it here. We get to work on a mixture of briefs and with a great bunch of people. We’ve even turned out for the agency 5-a-side team B.O.B (stats fans Pollie are on 2 goals from 3 games). We’ve worked on digital campaigns, DM, stunts/ambient, advertorials, posters, iPhone apps, it’s been a steep learning curve but a lot of fun at the same time. </span></p> <p style="font-family: times new roman;" class="MsoNormal"> </p> <p style="font-family: times new roman;" class="MsoNormal"><span style="font-size:85%;"><br /></span></p><p style="font-family: times new roman;" class="MsoNormal"><span style="font-size:85%;">There are two things I judge a placement by, are we learning anything and are we getting any work out? At AIS, the answer to both is yes so hopefully we can stay here for as long as possible. We’ve also recently developed a healthy rivalry with digital Creative Director, Geoff Gower, on FIFA 10 (PS2), so there’s an ever so slightly more important reason to stay.</span></p>Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-58464177526061438092010-07-31T11:26:00.000-07:002010-07-31T11:32:45.746-07:00The truth, the whole truth and nothing but the truth<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1B_KvBnrFSARJrJ2vHnmBdUYY8CimJlg4Oz1tYsPKi2gY2BSiOudy_mmc1tEuWJKaUBkVQNVUEAHYrzp2bZL31h8xevSsGpZi_cjUClq_wh_mqZhB34Vg1xPi_w9L96acVSaip8EMMeI/s1600/seek-truth.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 291px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1B_KvBnrFSARJrJ2vHnmBdUYY8CimJlg4Oz1tYsPKi2gY2BSiOudy_mmc1tEuWJKaUBkVQNVUEAHYrzp2bZL31h8xevSsGpZi_cjUClq_wh_mqZhB34Vg1xPi_w9L96acVSaip8EMMeI/s320/seek-truth.jpg" alt="" id="BLOGGER_PHOTO_ID_5500139032141929186" border="0" /></a>
<br /> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} /* List Definitions */ @list l0 {mso-list-id:523439166; mso-list-type:hybrid; mso-list-template-ids:-1789872490 67698705 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l0:level1 {mso-level-text:"%1\)"; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-18.0pt;} ol {margin-bottom:0cm;} ul {margin-bottom:0cm;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-hansi-font-family:Cambria; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;">People have a habit of complicating things. I do it all the time. Over-analysing, over-thinking, over-working. When really, all you need is a good truth. Great advertising always engages with the audience and there’s no better way of doing that than to find a human insight. Something that is universally true and we all do, if you can pair that to a product with a simple idea then you can’t lose, why? Because it’s the truth, you can’t argue against it. In this context I’m talking about advertising but the same applies to other things.</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">Have you ever noticed that a lot of the best films, the ones that really strike a chord, are based on true stories? Or that the best comedians make you laugh by simply talking about things we all do day to day. It’s human, it’s real, and it’s believable.
<br /></p><p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%; font-style: italic;">"<span class="body">It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen." Bill Bernbach</span> </p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">So whenever we try to communicate to humans (quite a lot of the time), we should try to find common ground, a truth they can relate to. That’s one of the best things we learnt at university and hopefully we can continue to accumulate human truths on our adventures around London.</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">I’ll leave you with a couple of the human truths on my list (yes, I have a list, get over it):</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="margin-left: 36pt; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">
<br /></span></span></p><p class="MsoNormal" style="margin-left: 36pt; text-indent: -18pt; line-height: 150%;"><span style=""><span style="">1)<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Whenever you leave school or college etc, they’ll always build a brand new playground or get a whole new suite of computers the year you leave.</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">And</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="margin-left: 36pt; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">
<br /></span></span></p><p class="MsoNormal" style="margin-left: 36pt; text-indent: -18pt; line-height: 150%;"><span style=""><span style="">2)<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Dad’s piss for ages.</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">As Budweiser said “True”.</p> <!--EndFragment--> Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-67804130841703654192010-07-31T11:19:00.000-07:002010-07-31T15:32:57.677-07:00I wouldn’t Dare do a pun about…oh shit<meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;">You may or may not know, but recently Ollie and I had a placement at Dare, “Campaign Digital Agency of the Decade” don’t you know.</p><p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZh2VsWeMuJ1NRQsvicDRUxQdtK-35ZLxJAkQvVnD5BnRn0_8uIJwBLUEdoCgCKGIs5zH7DuZc5i2hgTeXdPetdfie6GjJCwCVx48BxFo3LoSt6IROhjVHf7jN1BlnOrvXo38Ywo7JKKg/s1600/darelogo.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 280px; height: 115px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZh2VsWeMuJ1NRQsvicDRUxQdtK-35ZLxJAkQvVnD5BnRn0_8uIJwBLUEdoCgCKGIs5zH7DuZc5i2hgTeXdPetdfie6GjJCwCVx48BxFo3LoSt6IROhjVHf7jN1BlnOrvXo38Ywo7JKKg/s320/darelogo.gif" alt="" id="BLOGGER_PHOTO_ID_5500137213881802562" border="0" /></a></p><p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhTPysTR1y4ODcRVmVaoF1XwaajV13i7U4VX3TwVOAoF9y6bHtmuL-G0e2vsyLUrIDWDwaJPbNueR_3QThE-EHkB76iHeFGQ4CB-DPnNSi76aXcSI4m2b6J6z9j5GLnsTYX8YqYNy3IcA/s1600/IMG_0305.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhTPysTR1y4ODcRVmVaoF1XwaajV13i7U4VX3TwVOAoF9y6bHtmuL-G0e2vsyLUrIDWDwaJPbNueR_3QThE-EHkB76iHeFGQ4CB-DPnNSi76aXcSI4m2b6J6z9j5GLnsTYX8YqYNy3IcA/s320/IMG_0305.JPG" alt="" id="BLOGGER_PHOTO_ID_5500137020058985682" border="0" /></a></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;"> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> </p><p class="MsoNormal" style="line-height: 150%;">I can’t speak highly enough of the people at Dare, everybody was friendly and welcoming and all the rest of it but the most important thing was we really felt they wanted to help us and go above and beyond, which we really appreciated. </p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">Our first day included nervously introducing ourselves to every person on the creative floor…individually! Sweaty palms to say the least; it was our first placement after all. After the awkward hello’s, we were briefed and immediately began scribbling down ideas. Throughout the 2 weeks, we worked on 3 briefs and even had some work approved by the client so we should see our very first ad out soon.</p> <p class="MsoNormal" style="line-height: 150%;"> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> </p><p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">We took all the advice of our lecturers. We were first in, last out and worked extremely hard. It was tough to get up to pace but by the end of the placement we felt we could handle it and do this for a career.</p><p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_ZX6TU0zphyphenhyphendl85eJa0fo6ABJOBXKUotkqfYkFZfbGOlUrYk07JX34MvxQk1BllttUxZRhiEuAIraOC1itl0_yv_GSmD8rSlqBbatC60g3eGm1HBCGsJ0sRDsMA42hvFzbIyGf3CVwGk/s1600/IMG_0297.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_ZX6TU0zphyphenhyphendl85eJa0fo6ABJOBXKUotkqfYkFZfbGOlUrYk07JX34MvxQk1BllttUxZRhiEuAIraOC1itl0_yv_GSmD8rSlqBbatC60g3eGm1HBCGsJ0sRDsMA42hvFzbIyGf3CVwGk/s320/IMG_0297.JPG" alt="" id="BLOGGER_PHOTO_ID_5500137605113905410" border="0" /></a></p><p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;"> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> </p><p class="MsoNormal" style="line-height: 150%;">Now the reason for this post is mostly to let our fellow Lincoln graduates know the wonders of digital. I’m a big traditional advertising fan, there’s nothing I love more than a great poster campaign but whether you like it or not, times are changing and as we’re the next generation coming through we need to be thinking digitally. That doesn’t mean a fancy banner ad, or a fun iPhone app, it means a great idea executed digitally. It’s exactly the same as above the line advertising, an insight, a strategy, an idea, all these things are needed. If anything, we found digital to be more fun. Endless possibilities and the thing I found the most intriguing was that with a good digital campaign, you can reach your target audience and get them to really engage with the brand you’re advertising rather than switching the channel or turning the page.</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">We’re happy to say we’ve been asked to go back to Dare once the ECD has time to see our book and hopefully we can learn even more and get some more ads out.</p> <!--EndFragment--> <p></p> <!--EndFragment--> <p></p> <!--EndFragment--> <p></p> <!--EndFragment--> Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-42776425540044188232010-07-31T10:20:00.000-07:002010-07-31T11:05:13.324-07:00What a load of Bankers <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link style="font-family: times new roman;" rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:0 0 0 0 0 0 0 0 0 0; mso-font-charset:77; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph {margin-top:0cm; margin-right:0cm; margin-bottom:0cm; margin-left:36.0pt; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US;} p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst {mso-style-type:export-only; margin-top:0cm; margin-right:0cm; margin-bottom:0cm; margin-left:36.0pt; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US;} p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle {mso-style-type:export-only; margin-top:0cm; margin-right:0cm; margin-bottom:0cm; margin-left:36.0pt; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US;} p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast {mso-style-type:export-only; margin-top:0cm; margin-right:0cm; margin-bottom:0cm; margin-left:36.0pt; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;">As I’m such a cool guy, I wrote my dissertation about how the recession affected the advertising of banks…like I said, cool.</span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;">But believe it or not, it turned out to be pretty interesting so I’ve [tried to] distilled it down for your reading pleasures (don’t worry, deep down I know nobody is really going to read this but if you do, get comfy).</span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;">
<br /></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;">
<br /></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGCZl94RPlnoUm1P8nEheGI8mLMSn_jhKBwWDAl6_9SUfYFQkK_POX-6kurtSaFre5K_GVHaWR04vG6a8FQ_is9g3S9GtekRy1vP-V8s0T39XZr9s0p0Tk2UOPY0dQo20F-rXUBAvcc4A/s1600/IMG_0133.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 240px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGCZl94RPlnoUm1P8nEheGI8mLMSn_jhKBwWDAl6_9SUfYFQkK_POX-6kurtSaFre5K_GVHaWR04vG6a8FQ_is9g3S9GtekRy1vP-V8s0T39XZr9s0p0Tk2UOPY0dQo20F-rXUBAvcc4A/s320/IMG_0133.jpg" alt="" id="BLOGGER_PHOTO_ID_5500132816083364658" border="0" /></a></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;">
<br /></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;">There seems to have been noticeable shifts in the approach the banks and their respective agencies have taken in representing themselves to the masses.<span style=""> </span>The financial services sector is a typical low-interest category; people would rather think about which car they’re going to buy or where they’re going to go on holiday, not which ISA or savings account they should choose. Another point to note is that the differentiation between the services banks offer is very hard to pin point, services on offer are incredibly similar.</span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;">Essentially the products and services banks provide are more or less the same. Therefore the advertising and marketing of these brands is of massive importance hence the reason for so much change in their communications recently. Brands such as Halifax, Nationwide and Barclays have made massive changes to their advertising due to the recession. Big strategic and creative changes can be seen as an advantage but there is much to be said for brands that have stuck to their core message and brand values. </span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 150%;color:black;" >
<br /></span></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 150%;color:black;" >HSBC is famous for being a global brand. Their market positioning has been “The Worlds Local Bank” way before the recent recession and has continued to be after it. The recession has affected the whole world not jus the financial capitals of London and New York. HSBC have recognised this and have targeted everybody, rather than narrowing their target audience. By being consistent they portray an image of security and being an intelligent organization that doesn’t change its message every time something goes wrong economically. Although many firms have been communicating in the area of trust, HSBC has taken a different approach. While the notion of trust may relieve some internal pressures, and provide a short-term solution it won’t stand up as a long-term brand position. In addition, what’s more trustworthy than a bank that is consistently saying the same thing? Chopping and changing a core message suggests uncertainty. While others are floundering, if not failing, in this economic gloom, HSBC have stayed strong and by being consistent have not had to waste money on additional marketing and advertising. A very clever approach indeed. <o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 150%;color:black;" ><o:p> </o:p></span></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:100%;">
<br /></span></p><p class="MsoNormal" face="times new roman" style="line-height: 150%;"><span style="font-size:100%;">Have you ever wondered why banks tend to have really traditional and expensive buildings? The reason is that the buildings are adverts in themselves. It states to the consumer “We’re here to stay. We’re not going to run off with your money”. It’s a mark of performance. The consumer can have confidence in the bank because they’ve obviously spent a lot of money and time on building a reputation. The banks have a lot to lose if they don’t follow through with their promises to consumers. As well as being the basis of a good brand, this idea of communicating to the consumer in a more subconscious way is called behavioural economics. Behavioural economics has a role in analysing the thought process of consumers in a recession, especially when their own money is at stake. In this current economic climate, consumers may be tempted to find short-term solutions to their money problems. <span style="line-height: 150%; color: rgb(20, 20, 19);">Banks that have changed their advertising due to the recession can lure in consumers who are in search of a short-term solution. Consumers feel better if they react now rather than taking the better long-term solution. And this pursue of short-term gratification could be why some banks have decided to sell themselves as responding to the credit crunch.<span style=""> </span><o:p></o:p></span></span></p> <p class="MsoNormal" face="times new roman" style="line-height: 150%;"><span style="font-size:100%;"><span style="line-height: 150%; color: rgb(20, 20, 19);"><o:p> </o:p></span></span></p> <p class="MsoNormal" face="times new roman" style="line-height: 150%;"><span style="font-size:100%;"><span style="line-height: 150%; color: rgb(20, 20, 19);">
<br /></span></span></p><p class="MsoNormal" face="times new roman" style="line-height: 150%;"><span style="font-size:100%;"><span style="line-height: 150%; color: rgb(20, 20, 19);">Another notion is that of Loss Aversion. </span>People tend to naturally display greater sensitivity to losses than<sup> </sup>to equivalent gains when making decisions i.e. people are more annoyed about losing £5 than they are happy about finding £10. This theory ties in with the advertising of banks. If the theory of loss aversion is applied then people will be anxious to prevent losing money and will therefore be more responsive to advertising that places an emphasis on safety and security.</span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 0cm; line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span lang="EN-US">
<br /></span></span></p><p class="MsoListParagraphCxSpFirst" style="margin-left: 0cm; line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span lang="EN-US">Another argument raised in this study was; is it better for banks and consumers to search for a short-term or long-term solution? There are arguments for both cases but banks can tackle the recession with a long-term solution, which can also benefit them in the future. So to some extent, the banks shouldn’t let the recession affect their advertising at all. </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0cm; line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span lang="EN-US"><o:p> </o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0cm; line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span lang="EN-US">
<br /></span></span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0cm; line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span lang="EN-US">Humor featured highly in the financial services advertising sector before the recession and nearly all brands have decided to produce more serious advertising. This begs the question, when the recession has passed, will banks revert back to a more humorous tone of voice? Halifax has produced a brand new TV advert (first appeared 17.01.10), which is dramatically more upbeat and light-hearted. Whether or not this is the correct decision and if others will follow, only time will tell. If banks do revert back to a more humorous approach, when is it appropriate to do so? Have Halifax been slightly premature? The fact that Halifax had comical adverts then more mature and are slowly heading back towards comical adverts is proof that the recession did have an affect on their advertising at least. </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0cm; text-indent: 36pt; line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span lang="EN-US"><span style=""> </span></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0cm; line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span lang="EN-US">
<br /></span></span></p><p class="MsoListParagraphCxSpLast" style="margin-left: 0cm; line-height: 150%;font-family:times new roman;"><span style="font-size:100%;"><span lang="EN-US">I feel, however, that the biggest impact of the credit crunch on the advertising of banks comes back to the consumer. It’s unlikely that you will change your bank account very often, it’s one of only few products or services whereby your first choice is normally your last. Although now, because of the recession, people are starting to look into the different brands and offers more closely and consequently the advertising has had to address this issue. So, in conclusion, the recession has had an affect on the advertising of banks but over time we’ll then be able to see to what extent.
<br /></span></span></p>Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-488296971932137412010-07-21T14:03:00.000-07:002010-07-21T14:13:05.653-07:00Two free bars, a shelf and an agency party...
<br /> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;">Right, now that the previous post has achieved its desired effect (venting my anger) I can now return to being a nice person. </p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">There are high hopes for the graduates of Lincoln this year, and quite rightly, they’re a talented bunch. So it was no surprise that we had two teams shortlisted for The Shelf awards. Ollie and I went along to show our support to <a href="http://www.ritsonvanzoggel.com/"><span style="color: rgb(255, 153, 102);">Neil & Stefan</span></a> and <a href="http://www.charleyandjames.com/"><span style="color: rgb(255, 153, 102);">Charley & James</span></a> and naturally took advantage of the free bar along with <a href="http://dandoanddodd.com/"><span style="color: rgb(255, 153, 102);">Dando & Dodd</span></a>. It was a great evening and gave us a chance to have a look at some of the work being produced by other courses. The standard was very high which makes the results something to be even more proud of. A Lincoln 1<sup>st</sup> and 2<sup>nd</sup> (C&J 1<sup>st</sup>, N&S 2<sup>nd</sup>)! Massive congratulations to both those teams who are doing more than their fair share of flying the Lincoln flag.</p><p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq74-d3VnlszMXGsHLONlRNMnG2uAynBYgoODYjwdnIOC3gIO2G0GFi0po8ukvzY9DAnWRiK8sTkILVlIeS_yixcTzNybt91Jo5wCAdSQ4qOCBzrAV8C3MhcE_zFiwEf3MLGKIUSlS0yk/s1600/IMG_0288.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq74-d3VnlszMXGsHLONlRNMnG2uAynBYgoODYjwdnIOC3gIO2G0GFi0po8ukvzY9DAnWRiK8sTkILVlIeS_yixcTzNybt91Jo5wCAdSQ4qOCBzrAV8C3MhcE_zFiwEf3MLGKIUSlS0yk/s320/IMG_0288.JPG" alt="" id="BLOGGER_PHOTO_ID_5496468533386975538" border="0" /></a></p><p class="MsoNormal" style="line-height: 150%;">
<br /></p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p> <p class="MsoNormal" style="line-height: 150%;">Ollie and I were lucky enough to secure a placement at industry leaders <a href="http://www.daredigital.com/"><span style="color: rgb(255, 153, 102);">Dare Digital</span></a> before we finished the course at Lincoln and their 10<sup>th</sup> anniversary party coincided with The Shelf awards. The party was invite only but well we were in the area…ish and working there the following Monday and thought it would be a good idea to show our faces and wanted to meet some people and it was only for the last half hour.<span style=""> </span>That’s how we justified it to ourselves anyway. We turned up for the last half hour and managed to find a mildly (very) drunk Sean who was one of the first graduates from the Lincoln advertising course. I don’t think I’ve ever seen anybody so excited to hear someone say, “We’re from Lincoln too”. All in all, it was a great night, with lots of booze and lots of fun. Good times.</p><p class="MsoNormal" style="line-height: 150%;">
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<br /></p><p class="MsoNormal" style="line-height: 150%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTQg0HurTBxnlDdlOLkSCTAgo0KJwOy9TjR7KhDsgtqJaQwaHsmSgkYj7TxWjeSIh2kI7jYUsCMwVLqtU3qqvcozYxWq4lRQLpsvKc4eMsCHltJ8ewxNMgzCc41VdsmDYT65JFgukmlCQ/s1600/IMG_0293.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTQg0HurTBxnlDdlOLkSCTAgo0KJwOy9TjR7KhDsgtqJaQwaHsmSgkYj7TxWjeSIh2kI7jYUsCMwVLqtU3qqvcozYxWq4lRQLpsvKc4eMsCHltJ8ewxNMgzCc41VdsmDYT65JFgukmlCQ/s320/IMG_0293.JPG" alt="" id="BLOGGER_PHOTO_ID_5496469340524680386" border="0" /></a></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p> <!--EndFragment--> Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-83553623279018009352010-07-20T14:27:00.001-07:002010-07-20T14:34:21.729-07:00Degree Results<span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvdnArzWqm7U7LjNe418M52EHeWob1dFSy6SOUzc7vGgLsQxOPQkNYzbs81N0ZiHfM3GtutofkGyZyJGKbOI3K_CJ0J3R6mz9dCjn5tcMbfFwl3gS1bFUxpcoFu8jnhriBXruUo-JWLpw/s1600/uni03-500x500.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvdnArzWqm7U7LjNe418M52EHeWob1dFSy6SOUzc7vGgLsQxOPQkNYzbs81N0ZiHfM3GtutofkGyZyJGKbOI3K_CJ0J3R6mz9dCjn5tcMbfFwl3gS1bFUxpcoFu8jnhriBXruUo-JWLpw/s320/uni03-500x500.jpg" alt="" id="BLOGGER_PHOTO_ID_5496103212754854098" border="0" /></a></span><span style="font-size:85%;">
<br /></span> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;"><span style="font-family:Times;">Firstly, I'd like to apologise for the photo, it's not me and my course mates, I just looked for a wanky photo of graduates. Yes, I said wanky, I'm in that type of mood.
<br />
<br />Right back to more pressing issues, Results have been and gone. Ollie and I both got a 2:1. Hold the applause. I’m livid. I was 0.2% away from a 1<sup>st</sup>. “We’ve got to draw the line somewhere”. Fuck your line, or move it back, I don’t care what you do but sort it out. I haven’t sacrificed 3 years (OK 2 years, 1<sup>st</sup> year was a massive piss-up) of my life and £18,000 for a slightly above average degree. You could say it doesn’t matter to employers in advertising, but to be honest with you, it matters to me. I’m a competitive person, and to be perfectly frank 2:1 is an epic fail. I don’t even want to go to graduation. <o:p></o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-family:Times;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-family:Times;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-family:Times;">By the way, I’d like to take this opportunity to congratulate my peers on their results, regardless of their grade, I’m just being a wanker but it’s fun to write so I’m going to keep going. Besides, it’s good that I’m letting all this out now as it could come out in later life in the form of a murder spree and that wouldn’t be good for anyone.<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-family:Times;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-family:Times;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-family:Times;">So to conclude the topic of results, I’d like to use the phrase “Fuck it”.<o:p></o:p></span></p> <!--EndFragment--> <span style="font-size:85%;">
<br /></span>Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com4tag:blogger.com,1999:blog-3599002802423327341.post-20569042564338199732010-07-20T14:12:00.000-07:002010-07-20T14:24:16.810-07:00You’re entitled to an apology <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--><span style="font-size:85%;"><span style="font-family:times new roman;">I’ve literally been inundated with emails, letters, texts, phone calls, skype messages, tweets, smoke signals, everything, asking why I haven’t been posting on the blog recently. The truth is guys (all 5 of you), I’ve been busy and lazy. A dangerous combination in the blogging world. </span></span> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">Well all that is in the past and I’m feeling energetic now. So let’s start with finishing uni.</span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">It was an exceptionally large show this year (55 people, normally around 20), which meant a lot of work needed doing to get ready to unveil our ideas to the public, or in reality just our parents. In we all went to clear the studio, prep the boards, put them up, paint them and eventually hang the work up. I think it looked smashing, don’t you agree?</span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjip-pNJ3_Tmw55y8hN9PcbvDn4t6HuxYU7Og51U3sBznWGHSnMek4L99zNhQyCTWYvYyPI7cp6QM48XTmEUhGMp4T9C7W0aD7V7MNutixq-DogiZed5sj6laad6kNyRmssDQD09CdJOto/s1600/P1030580.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjip-pNJ3_Tmw55y8hN9PcbvDn4t6HuxYU7Og51U3sBznWGHSnMek4L99zNhQyCTWYvYyPI7cp6QM48XTmEUhGMp4T9C7W0aD7V7MNutixq-DogiZed5sj6laad6kNyRmssDQD09CdJOto/s320/P1030580.jpg" alt="" id="BLOGGER_PHOTO_ID_5496100026662134786" border="0" /></a></span></p><p class="MsoNormal" style="line-height: 150%; font-family: times new roman;"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPQfyf7pUsh7FVttRvDAXpkcjUYGLwPcp7H3Zf1AEihj_FnejNjpZKOn43C5hNQXJag4fvUuurZqktR0-MJuekWQnZhGC7YNx5L5gRMO1cfc4q-fcNTNnWI7LhQVgFllvQXo3JoC37uh0/s1600/IMG_0235.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPQfyf7pUsh7FVttRvDAXpkcjUYGLwPcp7H3Zf1AEihj_FnejNjpZKOn43C5hNQXJag4fvUuurZqktR0-MJuekWQnZhGC7YNx5L5gRMO1cfc4q-fcNTNnWI7LhQVgFllvQXo3JoC37uh0/s320/IMG_0235.JPG" alt="" id="BLOGGER_PHOTO_ID_5496100718134785586" border="0" /></a></span></p> <p class="MsoNormal" style="line-height: 150%; font-family: times new roman;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%; font-family: times new roman;"><span style="font-size:85%;">And there Ollie and I are, looking like melons as usual. Next stop, London.
<br /></span></p><p class="MsoNormal" style="line-height: 150%; font-family: times new roman;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%; font-family: times new roman;"><span style="font-size:85%;">(We're actually already in London and have had a placement but I'm that far behind with the old blogging, forgive me).
<br /></span></p><p class="MsoNormal" style="line-height: 150%; font-family: times new roman;"><span style="font-size:85%;">
<br /></span></p> <!--EndFragment--> Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-3114565835410667982010-05-03T15:40:00.000-07:002010-05-04T03:29:42.394-07:00Why University isn't a waste of time...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcL20v8aJyD5p1AtZgSKLRN305zRMw5e7ujo29WTl-HTHoDva00XGp-WITSLhSx1dj8wmNAzKZO2AD0bq7NHHsvoNA1HS9DuBJwP_PE17A5-se-VSHS362yM6u5ZglK9Vx2bRTk-0EdIg/s1600/825571_lincoln_university.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 300px; height: 224px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcL20v8aJyD5p1AtZgSKLRN305zRMw5e7ujo29WTl-HTHoDva00XGp-WITSLhSx1dj8wmNAzKZO2AD0bq7NHHsvoNA1HS9DuBJwP_PE17A5-se-VSHS362yM6u5ZglK9Vx2bRTk-0EdIg/s320/825571_lincoln_university.jpg" alt="" id="BLOGGER_PHOTO_ID_5467178483442150146" border="0" /></a><span style=";font-family:times new roman;font-size:78%;" >(yes our university looks great - shame we actually study in a building in town above a wetherspoons and not actually on our beautiful campus)</span>
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<br /><meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;">The <i style="">‘University of Life’</i> that’s all you need apparently, well I beg to differ. I’m sure many of you who are, or have been, at University have had people tell you that it’s a waste of time. Thousands of pounds of debt, a degree which in reality doesn’t mean all that much (because half the bloody country has one) and a beer belly is all you’ll have to show after 3 years. I have friends who didn’t go onto further education; they got a job in the city and are doing very well. They’ve got their own car, a place to live and have years of experience. I, on the other hand, still sleep in a bunk bed with my brother (I’ve got the bottom bunk in case you were wondering). University still sounds a bit shitty doesn’t it?</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">But I’ll tell you why I’m happy approaching the last few weeks of my degree. I’ve met friends who I’ll stay in contact with for years, I’ve met my girlfriend, I’ve met my Art Director, I’ve been given the opportunity to learn a craft, I’ve grown up, I’ve lived on my own, I’ve learnt how to cook (but not clean), I’ve been independent, I’ve had to budget, I’ve played university rugby, I’ve got stupidly drunk, I’ve done hundreds of all-nighters, I’ve had lie-ins, I’ve been up north, I’ve made my parents proud, I’ve made myself proud…</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;">The list goes on but you get the point. So 17 years of education, from colouring in to dissertations, comes down to these last couple of weeks and needless to say Ollie and I are going to be working our testes off to get that elusive job in advertising!</p> <!--EndFragment--> Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com2tag:blogger.com,1999:blog-3599002802423327341.post-36687655649551316612010-05-03T15:25:00.000-07:002010-05-03T15:31:49.801-07:00These ads give me a hard-on
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbyG5MfwD64ixcBfIaQ5QEY4zDDn7EyxBtbRt7i4U1pl5sQ7DFMNraBvZrRSVOax14NVxJhlDp9V2yIb7F0FAFIIBhIkB19Sn-zWCkRaCCBvtnHnwRVQTVH35A_BjfpgA_YsWHtU5bKKg/s1600/25171+++Economist_Jordan_6%24.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 214px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbyG5MfwD64ixcBfIaQ5QEY4zDDn7EyxBtbRt7i4U1pl5sQ7DFMNraBvZrRSVOax14NVxJhlDp9V2yIb7F0FAFIIBhIkB19Sn-zWCkRaCCBvtnHnwRVQTVH35A_BjfpgA_YsWHtU5bKKg/s320/25171+++Economist_Jordan_6%24.jpg" alt="" id="BLOGGER_PHOTO_ID_5467174058558803922" border="0" /></a>
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgeE7HVwJ1WHLqPHykEfybtxgVJvXkH-n11Y6-X3Vf7r4FtrzWYc89ZhMKxkPQ90CA6ctI8zJ1_4xX_VLkub5x2m44CMn_bymg4kI8IZvwqMosTx0NxKoQK9ucj_SYFwmusucVjv8sD50/s1600/Economist-Ad.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 160px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgeE7HVwJ1WHLqPHykEfybtxgVJvXkH-n11Y6-X3Vf7r4FtrzWYc89ZhMKxkPQ90CA6ctI8zJ1_4xX_VLkub5x2m44CMn_bymg4kI8IZvwqMosTx0NxKoQK9ucj_SYFwmusucVjv8sD50/s320/Economist-Ad.jpg" alt="" id="BLOGGER_PHOTO_ID_5467173910956204738" border="0" /></a>
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5lQJDVWePHjyHzhc1rvdbsZWV3IHDuzpViBSRtZFbvUY8Xii68QRdbu2HPxMU1XASnnyl6dIvXaLQ3xRw0Ufo1BJyMQVYImL8sF6Q4OusKPFKVP1VcgEobkl6iXahOsgt9Kuk-8OoIN4/s1600/ECON_5.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 78px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5lQJDVWePHjyHzhc1rvdbsZWV3IHDuzpViBSRtZFbvUY8Xii68QRdbu2HPxMU1XASnnyl6dIvXaLQ3xRw0Ufo1BJyMQVYImL8sF6Q4OusKPFKVP1VcgEobkl6iXahOsgt9Kuk-8OoIN4/s320/ECON_5.jpg" alt="" id="BLOGGER_PHOTO_ID_5467173830713429410" border="0" /></a>
<br /> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:595.0pt 842.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;">
<br /></p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;">Not just these ads in particular but all of the old Economist ads. Being a copywriter you’d expect me to be in awe of these but even the art direction is amazing; White out of red, beautiful typeface and a charmingly simple layout. I’m not going to analyse them because 1) I wouldn’t do them justice 2) There’s already a brilliant book about them and 3) I’m actually meant to be doing other work right now.</p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;"><o:p>
<br /></o:p></p> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; 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mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKcN6KUDWhxCY5GpWbGP0f_6V-jkbSDAU9ZHSHFoHIdYpg_wmy2esQ-LYA1ofKP0icWXh4CV1-G3_rJGeum8_5YmyWYrN7TUvyievc9RKEYSkaMby4Xd-uMRoQiyNZ62pGAaeQct9ADqQ/s1600/31BDBENMQ6L._SS500_.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKcN6KUDWhxCY5GpWbGP0f_6V-jkbSDAU9ZHSHFoHIdYpg_wmy2esQ-LYA1ofKP0icWXh4CV1-G3_rJGeum8_5YmyWYrN7TUvyievc9RKEYSkaMby4Xd-uMRoQiyNZ62pGAaeQct9ADqQ/s320/31BDBENMQ6L._SS500_.jpg" alt="" id="BLOGGER_PHOTO_ID_5467174518457700274" border="0" /></a><p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal" style="line-height: 150%;"><o:p> </o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <!--EndFragment--> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;">One more thing though, even the title of the book by Alfredo Marcantonio makes me cream my pants <a href="http://www.amazon.co.uk/Well-written-Red-Economist-Poster-Campaign/dp/1905641028"><span style="font-style: italic; color: rgb(255, 153, 0);">'Well written and red'</span></a>. Humbling to say the least.</p> <!--EndFragment-->
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<br />Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-61366124617034917602010-03-25T15:47:00.000-07:002010-03-25T15:59:58.035-07:00Nando's<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqq2ZZeD0nzt3HvOhZCb3DGp67GniCYtpIbyDJPUYV8RcgM2v120QJXXwF1LBN34EudwIMXtOlNgZcOPq8E_RYvvsAmz9WimBS7Ty0jBNmTu-X_7cXtktbQeZCXaABKNypAnVTyGkm9Ts/s1600/Nando's_logo2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 161px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqq2ZZeD0nzt3HvOhZCb3DGp67GniCYtpIbyDJPUYV8RcgM2v120QJXXwF1LBN34EudwIMXtOlNgZcOPq8E_RYvvsAmz9WimBS7Ty0jBNmTu-X_7cXtktbQeZCXaABKNypAnVTyGkm9Ts/s320/Nando's_logo2.jpg" alt="" id="BLOGGER_PHOTO_ID_5452709690294930466" border="0" /></a>
<br /> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">We hold our hands up, we have an obsession with Nando's and it was only a matter of time before we uploaded a Nando's related post. But we'll keep it short, otherwise we'll be here all day. Not only do Nando's make food that dances on your tongue (we're druelling at the thought of it now) but now they do pretty funky menu's, here's just the three we've seen in the last week. Well done Nando's.</span></p><p class="MsoNormal" style="line-height: 150%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglQhqB83tV-Wuhtj1HDTjNC4H9ZeY8xeb5bZdPtkUiNd6nZ8uLWcgQQlfg_PGAwNXBj5JQVRwaBzWCx7E89dcPYtKSaKdGrSNayIsousLD6kxUBPApM4kTzzt3vFsXpdglWULyeEagOzI/s1600/nandos+menus.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 165px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglQhqB83tV-Wuhtj1HDTjNC4H9ZeY8xeb5bZdPtkUiNd6nZ8uLWcgQQlfg_PGAwNXBj5JQVRwaBzWCx7E89dcPYtKSaKdGrSNayIsousLD6kxUBPApM4kTzzt3vFsXpdglWULyeEagOzI/s320/nandos+menus.jpg" alt="" id="BLOGGER_PHOTO_ID_5452709879038352226" border="0" /></a></p> <!--EndFragment-->
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<br /></span>Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-63404247056089033622010-03-25T15:20:00.001-07:002010-03-29T06:07:54.301-07:00Real Life Stories...Really? <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link style="font-family: times new roman;" rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><o:p> </o:p>Today we had SUPERBRIEF THURSDAY (4 briefs, 1 hour per brief), which turned out to be SUPERBRIEF FRIDAY’S evil twin. Nobody was in particularly good form and the day was generally spent feeling frustrated at how bad we all are. So what do you do when you have a bad day? Well we tend to forget about it, put it behind us and make up for it next time. However there was one brief that I just couldn’t let go. Bella Magazine. </span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmFJmTL7gvh_kr3GjrcsW48Im2SorSpltFS0mgOkklwcGpjSMSNw5m7okLTkG867bVgBHHp0CV9QkSNIcLL8xvEw4xa4Dv-RcPRqv0wgwVsba6wvlxsvdW2eHgMDo08eHpM65e5bYt4AI/s1600/bella+cover024.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 232px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmFJmTL7gvh_kr3GjrcsW48Im2SorSpltFS0mgOkklwcGpjSMSNw5m7okLTkG867bVgBHHp0CV9QkSNIcLL8xvEw4xa4Dv-RcPRqv0wgwVsba6wvlxsvdW2eHgMDo08eHpM65e5bYt4AI/s320/bella+cover024.jpg" alt="" id="BLOGGER_PHOTO_ID_5452700111468546562" border="0" /></a></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">Basically we had to advertise this magazine to women of all ages. So far so good. The proposition was that Bella was about “Real life stories, rather than aspirational, celebrity news”. Still good. Bearing in mind we only had an hour, in-depth research wasn’t an option so we were given a short paragraph describing the product:</span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><i style="">
<br /></i></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><i style="">“Women’s magazine, combining practical issues and real life. Bella combines stylish practicals with fascinating, insightful real life stories to deliver one of the best quality women’s weekly magazines available. Its contemporary design and content reflect its true understanding of women today.”<o:p></o:p></i></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">Now if we’re totally honest we’ve never heard of this magazine let alone read it so that paragraph is all we had to go on. We liked the idea that this magazine didn’t focus on “Brangelina” “Cheryl” and “Jordan” week in week out. We were pleasantly surprised that a magazine existed for women that talked about real life issues. Our idea was (and we’re very aware that it’s not the next Cadbury’s Gorilla, but cut us some slack, we did it in about 5 mins) was to say that Bella Magazine represents real life issues so well that it’s what the celebrities use to connect with the real world (as they don’t live in it).
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzPrChUWe08DOcCvxpYyd8AEeHO0LWgzaT9IbPGHRwPCWzm_zv2z3pmrDPt8rRysWe3L3luxjin95jXrS_TxRh_2tfbxwWkSV5edcTT0-JivhtqBLBlnX6FXWFTbwPy6dIpLw9m8wf2ws/s1600/photo(2)+copy.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 240px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzPrChUWe08DOcCvxpYyd8AEeHO0LWgzaT9IbPGHRwPCWzm_zv2z3pmrDPt8rRysWe3L3luxjin95jXrS_TxRh_2tfbxwWkSV5edcTT0-JivhtqBLBlnX6FXWFTbwPy6dIpLw9m8wf2ws/s320/photo(2)+copy.jpg" alt="" id="BLOGGER_PHOTO_ID_5452701809263743554" border="0" /></a></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;">Here’s my problem (sorry it’s taken so long), this magazine isn’t about real life at all! Some of the stories in this magazine are titled <i style="">“He was 16 but I couldn’t help myself…” “Mum watched TV while I gave birth in secret”</i> and my all time favourite <i style="">“I like to pleasure myself with my vacuum cleaner”</i>, ok I made that last one up but that’s the sort of BOLLOCKS this magazine prints…every week! There was somewhat of an uproar when the tutors said that the magazine isn’t really about real life stories, it’s more reading about other people’s rubbish lives to make you feel better about your own. 1) That doesn’t say much about women’s self esteem these days and 2) how the bleep are we supposed to know that going by what the paragraph says.</span></p> <p class="MsoNormal" style="line-height: 150%;font-family:times new roman;"><span style="font-size:85%;"><o:p> </o:p></span></p> <span style=";font-family:Cambria;font-size:85%;" >
<br /></span> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:595.0pt 842.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">You may think I’m having a go at the tutors but I’m not, I’m having a go at Bella Magazine who apparently pride themselves on talking about real issues yet actually talk about utter crap. To bring this all back to advertising, the question you should ask yourself is that if Bella came to you and asked you to advertise their magazine, would you carry on falsely claiming the “real stories” thing knowing is was a rubbish idea or would you tell the truth? I know which one I’d prefer to do.</span></p> <!--EndFragment--><span style="font-size:85%;">
<br /></span><!--EndFragment--> Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-9862306375040444532010-03-08T14:56:00.000-08:002010-03-08T15:03:48.159-08:00The Parents Guide to Advertising<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguQbJEXCAXhbiwdpxZBbbO0meJG1TYjSDLfO7LAORJ_Vbdv1LUKN0fwCCKn1xnFh2pmlbm-11YAMBRMrauDIF7x-gnMABZmuvaEy6Z7x7EIga9OqCTbY_iuayNpTnA5KRoj8du3sMKiVw/s1600-h/Untitled-1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 34px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguQbJEXCAXhbiwdpxZBbbO0meJG1TYjSDLfO7LAORJ_Vbdv1LUKN0fwCCKn1xnFh2pmlbm-11YAMBRMrauDIF7x-gnMABZmuvaEy6Z7x7EIga9OqCTbY_iuayNpTnA5KRoj8du3sMKiVw/s320/Untitled-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5446400933542850162" border="0" /></a>
<br /> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;">
<br /></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">I don’t know about you guys but my parents have no idea about the advertising industry, especially the creative department, and can’t quite get their head around a few things. That’s why I’ve created The Parents Guide to Advertising. (Please feel free to copy, paste and then print this off and give to your parents).</span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">1) The Creative Team – Advertising creatives work in teams of two, a Copywriter and an Art Director. Your son/daughter will be working with someone else for most of his or her career. They need this person to get a job. They work together, they interview together (more later) and they sleep together…ok they don’t but may as well do. Creative teams traditionally spend more time with each other than they do with their respective partners. And at the beginning of their careers they’re going to be working a lot. In fact at the end of their careers they’ll probably be working a lot too. </span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">2) University – Were you, or are you, worried your son/daughter isn’t doing a real degree? Well you shouldn’t be worried, you’re right; it’s not a real degree. There aren’t any exams and hardly any essays. Essentially they’re on a course where the more interesting ideas they have, the better. The work is totally subjective and to be honest the grade your son/daughter receives means absolutely nothing in the advertising world. The reason they’re doing it is to produce their portfolio. This is their key to getting a job; this is what you should nag them to do. Gone are the days of revision, it’s all about re-working your book! (Note – if you have to nag them to do it, then they probably won’t get a job).</span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">3) Interviews – These are known as “book crits” although a book crit isn’t really an interview. Let me explain. For a normal company, a position will become available and people will apply for that position. The company will select people to interview and someone will be hired. Simple. Advertising is a little more complex. There is never a vacancy in the creative department; this business is far too competitive for jobs to be going around. Normally a team will choose an agency/agencies they admire and want to work for and will approach them with their portfolio of work. The people they see will advise them on what they like and don’t like and will arrange for another “interview” some time in the future to see improvements. The team will see many agencies and will start to know which ones feel best for them. Once they’ve been to a few “interviews” they should be offered a placement (only if the work is good enough), which leads me onto point 4.</span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">4) Placements – These are similar to placements in other industries. The difference comes in the time frame and the salary. Placements start around 2 weeks and can go as long as 8 months. Your son/daughter will be paid virtually nothing, relatively speaking. If they’re lucky they’ll get around £250 per week max! They’ll more than likely, however, be paid just for expenses. So they’re going to be working day and night for months for in effect no money (so you’ll have to look after them just that bit longer). How do they go from placement to full-time? Hard work and impressive work. They’ll probably have a few placements before being offered a job. The main objective on placement is to work so hard that they have no choice but to offer you an extension. On average it takes 18 months for a graduate to get a job as a junior creative at an ad agency. </span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">5) Future – Now all this may seem quite negative, so I think I should end on all the positives. When they finally get a job, they’ll be paid handsomely to make adverts that will actually be on TV, and on bus stops etc so you can be a proud parent almost every day. They’ll work in cool offices, surrounded by intelligent and funny people and will be able to get you discount on some products they advertise. They can change the way people think about pretty much anything and they won’t be anywhere near as boring as the accountant you once wanted them to become.</span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">I hope this clarifies a few things for your parents. I’ve yet to show mine. In reality this probably won’t help whatsoever but even if it helps one person explain the struggle of getting a job in advertising to their parents then it was worth it. </span></p> <!--EndFragment--> Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-79089187927624272862010-03-08T06:45:00.001-08:002010-03-08T07:01:53.449-08:00Book Crits - Round 1<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbILZDGRAJFzkzcZQs7Ng14NfFvfexmPvT4YhWCyXLHixIeJxfT56SueRrO-fAVybrXR91hgg6Tp58WFGumka0ejMQDyFMMZXz-7UQH5JxURjuHsPrGOml2ynd7FzpWLRddR_acLga-KI/s1600-h/ddb-new-logo.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 283px; height: 122px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbILZDGRAJFzkzcZQs7Ng14NfFvfexmPvT4YhWCyXLHixIeJxfT56SueRrO-fAVybrXR91hgg6Tp58WFGumka0ejMQDyFMMZXz-7UQH5JxURjuHsPrGOml2ynd7FzpWLRddR_acLga-KI/s320/ddb-new-logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5446274293883451330" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMzuS2qm2f_qbGcJcK-3iu59cTuneeOh4s5Pd3gcjo8MQTFrr1uqwvrpV1RgINZmGAKJ7S59JDpu79F_ZZaJWJiCqLTIcZTqzaMPljPknQaWDNWAb_st2ujwxguq1KKRfZyaPSnChm-pA/s1600-h/201001_have-you-heard-002.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 202px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMzuS2qm2f_qbGcJcK-3iu59cTuneeOh4s5Pd3gcjo8MQTFrr1uqwvrpV1RgINZmGAKJ7S59JDpu79F_ZZaJWJiCqLTIcZTqzaMPljPknQaWDNWAb_st2ujwxguq1KKRfZyaPSnChm-pA/s320/201001_have-you-heard-002.jpg" alt="" id="BLOGGER_PHOTO_ID_5446274875365462530" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicPlWdXxsudtDXGKHmUkGzAfizhuykjv_r4GIuEgstS-QQVhLnEdLkU68TTZYoQbhpn5PW0oRMe_tpIi-Jz9pWCHedKUiTZJvoo8YNSNmyW5W8jyQHwk4Iuu7iTBBpaNS8yIXvMrks-4o/s1600-h/logo_ogilvy_ideal.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 236px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicPlWdXxsudtDXGKHmUkGzAfizhuykjv_r4GIuEgstS-QQVhLnEdLkU68TTZYoQbhpn5PW0oRMe_tpIi-Jz9pWCHedKUiTZJvoo8YNSNmyW5W8jyQHwk4Iuu7iTBBpaNS8yIXvMrks-4o/s320/logo_ogilvy_ideal.gif" alt="" id="BLOGGER_PHOTO_ID_5446275007914461010" border="0" /></a><span style="font-size:85%;">
<br /></span> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/Peter/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">Any advertising student will relate to feeling slightly intimidated by going to big agencies and having a book crit. But after our first round of crits (with our new book - below) I can safely say, there’s nothing to worry about. The amount you learn in that short space of time far outweighs any sort of anxiousness you may have had. Besides most teams will do all they can to help you, after all, they were once in our shoes.</span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhik4cIlpVMBp-WNr5ADBI9ijhyu7JfPD1vCnWf9Q0yuD0CWPIHR8XG5EaIRPcCbYVBOu9a5_dN5K8RbwEMPOJAq-Ahezr7Qolm7K_nLrZSe3rn3wNLsvymM2jtoGvNI1fDTna6cz6YkKg/s1600-h/book+covers.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 218px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhik4cIlpVMBp-WNr5ADBI9ijhyu7JfPD1vCnWf9Q0yuD0CWPIHR8XG5EaIRPcCbYVBOu9a5_dN5K8RbwEMPOJAq-Ahezr7Qolm7K_nLrZSe3rn3wNLsvymM2jtoGvNI1fDTna6cz6YkKg/s320/book+covers.jpg" alt="" id="BLOGGER_PHOTO_ID_5446275821258475106" border="0" /></a></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">We started the day with Andy and Christian at <a href="http://www.ddblondon.com/"><span style="color: rgb(255, 153, 0);">DDB</span></a>. We thought we’d jump in at the deep end and test our book at, let’s face it, one of the best agencies in the World. We got to Paddington station an hour early, spent 20 minutes finding the offices, then had 40 minutes to spare. We didn’t want to be too early so we basically sat on a bench by a bus stop for half an hour absolutely freezing. After nearly catching hypothermia we finally went in and met Andy and Christian. Nerves were gone and our learning caps were on. That’s the one thing I’d say about crits, learn as much as you can, write it all down and most of all – listen. Andy was dealing with some sort of disagreement in the creative department so we listened to Christian. He was brilliant. Honest, constructive, everything you want from a crit. There were some things he liked and others he didn’t, the most important thing was he asked us to come back after we’ve made some changes (another thing to add to the ever growing to-do list). </span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">After DDB, it was a short trip over to see Steve and Matt at <a href="http://www.aislondon.com/"><span style="color: rgb(255, 153, 0);">AIS</span></a>. We won an hour with the 2 creative directors on twitter (we were their 1000<sup>th</sup> follower). Now to be perfectly honest we were shitting ourselves. It’s not often you meet 1 of the owners of an agency AND it’s creative director. They took us for coffee round the corner from the agency and we proceeded to have the most surreal 60 minutes of our professional lives (so far). </span><span style=";font-size:85%;" > </span><span style="font-size:85%;">Ollie and I felt like we were chatting them up – Ollie was speaking to Matt about rugby and I was chatting to Steve about Coventry City FC where my friend played just months ago. After chatting about all sorts of things we got down to business and presented them with our book. Things got even better and we felt liked they took a shining to us, we were getting great feedback on our work and Ollie kicked me under the table as if to say, “can you believe this”. Truth was, I couldn’t. Everything seemed to be like some sort of dream, with everything going our way. Steve and Matt were impressed by us and have invited us back again, so we’ll be working hard to get our book in shape for another round of crits in the next few weeks. </span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">Next we were onto <a href="http://www.ogilvy.co.uk/"><span style="color: rgb(255, 153, 0);">Ogilvy</span></a>, and their rather plush offices, to see Steve and Serge with some other students from Lincoln. They’d set us the challenge of advertising Toyota (Yeh, they've got a strange sense of humor). Ollie and I thought we’d take a risk and do something we knew nobody else would do. I’d say the risk paid off, we got good feedback but for me it was important that nobody else had the same idea as us. That’s another thing we’ve learnt recently. You’ve got to produce unexpected stuff; the aim is to make people say, “I’d never thought of it like that before.” </span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="line-height: 150%;"><span style="font-size:85%;">So all in all, it was a really successful trip. We’ll be cracking on with D&AD this week then re-doing more work for our book and hopefully back to London for more feedback, it’s quite addictive actually, I'd never thought of it like that before. </span></p> <!--EndFragment-->
<br />
<br />Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-66386388060687740692010-02-25T09:26:00.000-08:002010-02-25T12:29:35.404-08:00Copywriting Workshop Hoorah...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.rogerhorberry.com/"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 300px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJznNcR8XwBBnzvzhKY_bbDeaYjc_O2G1jBtBHJhZD1JN2bcyS-U66bJrIUnl3JKevYBRAXj85ljnDF1KtSJmEVrQ8eMJEzB_bfykVL7C6ZQNctox107Yr8Vb5ZLCsZJZ1uo5JwKKyiyc/s320/brand_rogerhorberry.jpg" alt="" id="BLOGGER_PHOTO_ID_5442234060733024178" border="0" /></a><br />There are some of us who feel that copywriting isn’t getting the attention it deserves on our course. However credit must go to the tutors who arranged for <a style="color: rgb(255, 153, 0);" href="http://www.rogerhorberry.com/"><span style="color: rgb(255, 204, 102);">Roger Horberry</span></a> to come in and pass on his copywriting wisdom. Author of “Brilliant Copywriting”, Roger has tons of experience in copywriting, mainly for branding and design.<br /><br />Words are incredibly powerful, after all that’s how we all communicate. You don’t see people drawing pictures to each other on the street do you?! (Incase you hadn’t realised, I’m a copywriter).<br /><br />We started the day off focusing on tone of voice. We had to re-write an advert but in the voice of someone famous. I got Danni Minogue. Needless to say, the result was quite entertaining. The exercise taught us the importance of giving our writing a voice. An identifiable tone of voice in the writing of some brands is arguably as important as their logo.<br /><br />Roger then asked us to take a famous speech and ruin it. How do you do that, I hear you ask. Well a good speech has a message to communicate. You could write that message in one line – not very inspiring. The magic comes in all the small details, the language, the pauses, the delivery, the rhythm of the writing. So we took famous speeches and took all those parts out, which left us with flat, boring bullet points.<br /><br />Winston Churchill’s famous “We shall fight on the beaches…” speech becomes:<br /><br />1) We’ll fight everywhere.<br />2) If worst comes to worst and we starve here, we’ll keep fighting anyway.<br /><br />We carried out lots of different exercises throughout the day, each with its own little lesson in copywriting. My favourite by far was writing 6 word stories. You may think that’s impossible, a whole story in just 6 words, yet legendary author Ernest Hemingway wrote “For Sale. Baby’s Shoes. Never Worn.” Still think it’s impossible? The emotion captured in those 6 words is just extraordinary. We were told to write 6 words that our 30-year-old self would tell our 20-year-old self. I wrote, “Buy a nice hat. You’ll bald”. Not as amazing as Hemingway's but funny nonetheless, well Roger thought so anyway (he’s bald).<br /><br />Overall it was a really good day where we could concentrate on words for a change. A big thanks to Roger for coming to Lincoln and letting us play with language.Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-39437110060926405162010-02-24T09:37:00.001-08:002010-02-25T13:57:52.885-08:00What Pete gets up to when he's not advertising.... <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:595.0pt 842.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--><span style=";font-family:times new roman;font-size:85%;" >I thought I’d give you a little insight into the experiences of an international rugby player. Other than advertising, Rugby is one of Pollie’s biggest interests and I’m lucky enough to have represented my country, Cyprus. I keep a diary when I go away to tournaments, mainly because we have so much free time and nervous energy, but also because it’s nice to look back on the memories.</span> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal"><span style="font-size:85%;">Excuse the expletives, international rugby is an emotional roller-coaster and sometimes no word is as honest and sincere as “fuck”!</span></p><p class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxi0ftDZTdMamgV_pQrOqtklQ9H5TpJO-RpCdd5Gw9n4aWhGjTSS6WHtkp9NWn2IegbRvzJXDu6xs8tAAZCuImnv_se-UKOdcqTC8m1UwNAg1IOv6wDSgY9br-gR2znZUPBkw_Z3rjEZo/s1600-h/4464_93411135162_584070162_2350204_322709_n.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 214px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxi0ftDZTdMamgV_pQrOqtklQ9H5TpJO-RpCdd5Gw9n4aWhGjTSS6WHtkp9NWn2IegbRvzJXDu6xs8tAAZCuImnv_se-UKOdcqTC8m1UwNAg1IOv6wDSgY9br-gR2znZUPBkw_Z3rjEZo/s320/4464_93411135162_584070162_2350204_322709_n.jpg" alt="" id="BLOGGER_PHOTO_ID_5441866029198330898" border="0" /></a></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;">Athens Day 1</span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal"><span style="font-size:85%;">Felt so shit after the flight, horrible turbulence and my stomach was churning over. Good news was that my luggage arrived safely (it’s ridiculous that the expectation is the airline will lose it). It was good to see the boys again and the banter started flying around straight away. I thought to myself ‘we’ve got a decent side here!’ Arrived at Hotel Mati – nothing special, but I’ve stayed in a lot worse; at least we’ve got air-con! I’m rooming with Dan Thrasivoulou and Marko Mladanovic (he’s actually Serbian but has Cyprus Citizenship), happy I’m not with Colm again although Marko snores like an earthquake. We had lunch and chilled before our afternoon training session. The training pitch was closed for the afternoon so Coach made us train on a basketball pitch – now this is international rugby! I felt I trained well and it was good to run a few patterns and get the flight out of our legs. We had dinner at the tavern opposite the hotel (mmm Greek food). It was then time for bed, I started to think about the matches we were going to play and got quite nervous – really need to speak to coach about my confidence issues.</span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;">Athens Day 2</span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal"><span style="font-size:85%;">Slept well despite Marko’s best efforts. Had training in the morning, thought I did well, was composed and talked a lot. Starting to get nervous that the lads (bar Chris) aren’t picking up the patterns. Wanted to go into Athens and explore this afternoon, as we had the afternoon off, but most of the guys wanted to chill. I put my compression tights on (long story) – they’ve been a godsend so far! Wanted to speak to coach about my weaknesses but he said to wait until Sunday once the job was done. Bedtime.</span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;">Athens Day 3</span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">
<br /></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">Game day! As usual, no breakfast for me, forced down a few peach slices but felt sick! We were up against Spain first. The stadium was 30mins inland so there was no breeze, making it fucking hot! I started on the bench, fair play; Dan’s a good little player and deserves to start. I came on for Andreas in the second half. Spain were exceptional and we lost 26 – 7 but we performed much better than we had against them last year! Anyway, back to the important games, Bosnia and Greece. We were to play Bosnia next and again I started on the bench although after just 2mins I was on for Dan to boss the defence about more. Turns out I should have worried about myself more! A chip came over and I was well placed but then came the rush of blood! 99/100 I’d pounce on the ball but this time I tried to kick it and failed (bloody odd shaped balls) – 5 points to Bosnia…fuck! We ended up winning 14 – 10 but we still have so much more to offer, I certainly do! After that we came back to the hotel for food and some downtime. As I learn't from previous tournaments, no sleep for me, makes me feel really groggy. Next game was vs Greece and nerves began to circle in my mind, we’ve been hurt by them before. Coach gave an awesome talk about forgetting the emotion of the occasion, which helped a lot. Kick off loomed and before I knew it the game has kicked off and we’ve already scored! Emotions were flying but we smashed them 31 – 0, with a hat trick from Andreas thanks to my assists’ haha! The game was marred by an incident in which their captain got sent off for stamping on George’s back – what a wanker. I was so happy, I felt like crying. The Greeks were bad losers but we were gracious in victory and could sleep well.</span></p><p style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;">Athens Day 4</span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal"><span style="font-size:85%;">A day to remember for the rest of my life! We were in the semi-finals of the European Rugby 7’s against France and we were massive underdogs (obviously). My calf and knee were in serious pain but from previous experience I know that mind over matter makes you feel so much better in the end. We played with tremendous heart and were unfortunate to go into half time 5 – 0 down. The game ended 24 – 0 and according to Coach and the captain, we gave them too much respect…. or, as I suspect, it was because they were bloody full-time professional rugby players for one of the best rugby nations in the world! Anyway, we did ok not to get smashed! Spain were favourites in the other semi-final but were beaten by a doggedly determined Romanian side. That meant we had to play Spain again for 3<sup>rd</sup> place. We lost, but we gave them a real good go! I came on and made the “tackle of the tournament” which was very satisfying. So overall we came 4<sup>th</sup> and people were starting to take notice of us. Even better than that, the French coach came over to us and said he thought we were the best team they’d played all tournament.</span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal"><span style="font-size:85%;">If you’ve read this far – congratulations! Hope it was in some way entertaining and/or intriguing. Highlights video is available <a style="color: rgb(255, 153, 0);" href="http://www.youtube.com/watch?v=wT_mtrkZz30">here.</a> (Bet you wish I'd shown you this at the beginning).
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<br /></span></p><p class="MsoNormal"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7xb6T8kSZ76MNCVCqeirLPLrc2Y9vpuwvhQD3c1iMgPi-zjYLPSscA2zRCOWoBx5s-Txqkqz9so621-8n0z89dAA0UajXE72VtrUUJToDYFVqyCO_z_E3cy5WRO2cDWBrO2umg2gSHVU/s1600-h/4464_93411520162_584070162_2350263_7819577_n.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 214px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7xb6T8kSZ76MNCVCqeirLPLrc2Y9vpuwvhQD3c1iMgPi-zjYLPSscA2zRCOWoBx5s-Txqkqz9so621-8n0z89dAA0UajXE72VtrUUJToDYFVqyCO_z_E3cy5WRO2cDWBrO2umg2gSHVU/s320/4464_93411520162_584070162_2350263_7819577_n.jpg" alt="" id="BLOGGER_PHOTO_ID_5441873618490017234" border="0" /></a></span></p> <p class="MsoNormal"><span style="font-size:85%;">
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<br /></span></p> <!--EndFragment--> Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-37971489113485670102010-02-22T02:43:00.001-08:002010-02-24T09:23:39.442-08:00Your wish is my command<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfNPx3uLdj2IH1r6qq2esX6uVA2FoJsIB_wQKc2YbKN7oHRRRXZTO3RSgpyioCROXYgV2ifLEnXrNHQ4IXF4foGxfmYb5Jfn-S8Pm9b2orxMgWFmMBVANUEeE6HWRkBo9hyphenhyphenRc3FF0WoAw/s1600-h/Poster+Andreas.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 226px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfNPx3uLdj2IH1r6qq2esX6uVA2FoJsIB_wQKc2YbKN7oHRRRXZTO3RSgpyioCROXYgV2ifLEnXrNHQ4IXF4foGxfmYb5Jfn-S8Pm9b2orxMgWFmMBVANUEeE6HWRkBo9hyphenhyphenRc3FF0WoAw/s320/Poster+Andreas.jpg" alt="" id="BLOGGER_PHOTO_ID_5441018468111366082" border="0" /></a><div style="text-align: left;"><span class="Apple-style-span" style="font-family:'times new roman',serif;"><span class="Apple-style-span" style="font-size:medium;">It</span></span><span class="Apple-style-span" style="font-family:'times new roman',serif;"><span class="Apple-style-span" style="font-size:medium;">'s that time again for Student Union Elections. Andreas Zacharia (a good friend of Pollie's) is going for Vice President Activ</span></span><span class="Apple-style-span" style="font-family:'times new roman',serif;"><span class="Apple-style-span" style="font-size:medium;">ities at the University of Lincoln. He plans to take office next year and develop the state of the University activities for the greater good. He is already a well respected member of the Rugby Union team, on and off the pitch, and just a good all round guy. That's why we decided to help him out and get students to "Vote Andreas!" for the position.</span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman',serif;"><span class="Apple-style-span" style="color: rgb(0, 0, 238);font-family:Georgia,serif;" ><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNjCAJks2U8hxJoaH1ISrGZ5ycmMrbn3FThogce6KYWec-bAmjM_RCXLOTthwj1aqDZXJg6fIW9d-CHy_muZFHV72Nyzqcnacu-rI0mrob2qH-7fO7OaIwFQRYRPgtgMe8qG0suTA2cYk/s320/DSC_0031.JPG" alt="" id="BLOGGER_PHOTO_ID_5441017181368090514" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 213px; height: 320px;" border="0" /></span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'times new roman',serif;"><span class="Apple-style-span" style="color: rgb(0, 0, 238);font-family:Georgia,serif;" ><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style="font-size:medium;">The whole idea came from Andreas' manifesto where he explained he would grant three wishes to each activity committee to make their society run better. We decided to make it upbeat and funny, hence the Aladdin theme. We knew his competition were going to be making banners too, that's why we put a lot of effort into making sure they look great and catch a lot of attention. A total of three nights was spent making the banners but they were well worth the hassle. With a total of 100 plus posters going up across the whole university campus plus 30 hand made t-shirts, we're sure Andreas will go far. We'll keep you updated on how he gets on.</span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman',serif;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style="font-size:medium;">Good luck Andreas!</span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman',serif;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman',serif;"><span class="Apple-style-span" style="font-size:medium;">Vote Andreas For VP Activities @ </span><a href="http://www.lincolnsu.com/elections"><span class="Apple-style-span" style="font-size:medium;">http://www.lincolnsu.com/elections</span></a><span class="Apple-style-span" style="font-size:medium;"> from the 1st March.</span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman',serif;"><br /></span></div>Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com1tag:blogger.com,1999:blog-3599002802423327341.post-23923353100111118912010-02-12T04:22:00.000-08:002010-02-24T10:19:54.846-08:00Alex Taylor Workshop<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLwHfY6D2ULxr4E3w8wdXUZhDZ-cj_XiUr7AqWC8ZgdRpr6FhMmTf0pkWicDDo2eocEGXSx4HI0al7gnhPY0HpnQN_-DaK5Xp-kYrsVodn_fxMBoYpDpXapyW2-wCeoXFx92tu-s2JQPE/s1600-h/dj-silk-cut-ciseaux-036.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 158px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLwHfY6D2ULxr4E3w8wdXUZhDZ-cj_XiUr7AqWC8ZgdRpr6FhMmTf0pkWicDDo2eocEGXSx4HI0al7gnhPY0HpnQN_-DaK5Xp-kYrsVodn_fxMBoYpDpXapyW2-wCeoXFx92tu-s2JQPE/s320/dj-silk-cut-ciseaux-036.jpg" alt="" id="BLOGGER_PHOTO_ID_5437337475382741922" border="0" /></a><br /><span class="Apple-style-span" style="font-family:Times,serif;"><br /></span><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;">Yesterday I was lucky enough to be part of a very interesting workshop at Thomas Parker House with our guest lecturer Alex Taylor. I seriously don't know where Mike and Gyles are getting these people, it's a great opportunity. I mean this week we've had Rory Sutherland AND Alex Taylor! What ever you're doing lads keep 'em coming. </span></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;">Alex Taylor has achieved so much in her career and it was a great chance to have an insight to what it takes to be the best. She showed us interviews from all the top dogs in the industry and they expressed what it takes to be a great art director. If I had to sum up what they had to say, it would be to work damn hard, learn all there is to know, and then learn some more. It's not going to be easy, and she expressed this explicitly. But you could just see it in her eyes how good her job really is. It has been something I have been searching for in my life, a job that will make me want to get up in the morning. A job that will bring me satisfaction and what's more satisfying than a mate talking about your ad in a pub and turning round to say, "I did that". Alex explained that that was one of the best feelings you got from advertising, and I'm determined to be able to say those three words one day with pride. Ooooo, I want it now!!</span></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;">I learnt an awful lot yesterday and hopefully will keep it with me for my whole career. After all, I have her 8 secret rules to become the best art director, but I'm afraid I'm not allowed to share it with you guys.</span></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;">Sorry.<br /><br />Ollie.<br /></span></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:Times,serif;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div>Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0tag:blogger.com,1999:blog-3599002802423327341.post-71699236264917975412010-02-09T18:31:00.000-08:002010-02-22T03:08:23.710-08:0024 Hour Ad Challenge<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2eFw1a6VhmlM51jt_L9cbNBiMu_f2MInwXNjY-AcvZbGY8ZKFq9rdwl4HheqlYEz2LAUEI9LtYEZTUOm8kCPYSIZf1tG-JDo0NzurcOrDUNTbysR_r09ktx6BCLVxJM4R7X3wKhhrMJU/s1600-h/mcslogo.gif"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 73px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2eFw1a6VhmlM51jt_L9cbNBiMu_f2MInwXNjY-AcvZbGY8ZKFq9rdwl4HheqlYEz2LAUEI9LtYEZTUOm8kCPYSIZf1tG-JDo0NzurcOrDUNTbysR_r09ktx6BCLVxJM4R7X3wKhhrMJU/s320/mcslogo.gif" alt="" id="BLOGGER_PHOTO_ID_5436437320288926514" border="0" /></a><br /><br /><br /><br /><br /><span style="font-family:verdana;"><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style="font-size: medium;">Got to M&C Saatchi. Used toilet. Met film team. Got briefed. Got nervous. Got enthusiastic. Met creative mentor. Impressed him with ideas. Got his contact info. Rampaged through London looking for actors. Found out Release Forms are annoying. Filmed idea. Met account director from Leo Burnett. Exchanged numbers. Had a Redbull. Uploaded film. Had a sandwich. Edited film. Panicked. Spent 4 hours getting edited film onto tape. Happy with what we produced. Didn't have time for sleep. Handed final tape in. Had McDonalds breakfast. Watched all films at ICA. Impressed by some. Not so impressed by others. Waited for judges to...judge. Didn't win. Surprised by winner. Learned a lot. Absolutely shattered. Slept. A lot<br /></span></span><br /><br /></span><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dyMV_2aBFgmYdPp3BMax4W58UZYo1cV8gElc-uAB4YMvXId2R3-H3CclbuzIzM4egruz6QuhQpTC10miVy61Q' class='b-hbp-video b-uploaded' frameborder='0'></iframe>Pete + Olliehttp://www.blogger.com/profile/00869952071237839448noreply@blogger.com0